The Decision Book by Tschäppeler Roman & Krogerus Mikael
Author:Tschäppeler, Roman & Krogerus, Mikael [Tschäppeler, Roman]
Language: eng
Format: mobi, pdf
Publisher: Profile Books
Published: 2011-01-05T16:00:00+00:00
→ See also: Morphological box and SCAMPER (p.28)
Left: ‘outside the box’ is the area where the known and unknown overlap. Right: two ways to connect the nine points with four lines.
THE SINUS MILIEU AND BOURDIEU MODELS
WHERE YOU BELONG
The Sinus Milieu is a psychographic method for establishing the different socio-cultural groupings to which a person belongs. It is often used in marketing to define target groups. The idea was developed by the French sociologist Emile Durkheim. On the next double page is a rarely used version by another French sociologist, Pierre Bourdieu, in the form of an axis model. Bourdieu’s analysis of cultural consumption challenges us to think about our deep-rooted cultural preferences and practices.
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